P
Sign in as
P
Pete
Sales Manager
Admin
C
Chris
Commercial Account Mgr
Admin
D
Donna
Service Manager
Service
R
Mr. Rex
Mobile Service Manager
Mobile
T
Mr. Terrance
Detail Manager
Detail
K
Kris
Parts Manager
Parts
GM
Mr. Terry
General Manager
Executive
Customer portal
G
Gator Grading & Site Prep
Fleet Customer · 6 units
Customer

Notifications

Gator Grading Unit #04 is down
Won't start · job site · Marcus dispatched · 4 min ago
Quote viewed — Sheriff's Office
3 Interceptors · $164,200 · opened twice
Detail complete — Sunstate Unit #01
Mr. Terrance · fleet exterior · photos attached
Parts pricing updated
Kris uploaded 48 upfit SKUs · applied
PM due — 4 fleet units
Sunstate ×2 · Sheriff ×2 · this week

Dashboard

3 quotes pending · 1 unit down · 2 deliveries · 1 approval waiting

Field tools
Scan VIN → Field Quote
5-minute replacement quote
Accounts
23 fleets
Pipeline
$412k open
Units Down
1 active
Approvals
1 waiting
Lot Inventory
Commercial
Deliveries
2 this week
Government & Municipal Bids
2 open RFPs · Sheriff · City Utilities
Field Quote · 1 of 3
VIN PLATE · DOOR JAMB
Recent accounts
Gator Grading & Site Prep6 units · Alachua County
Fleet
Sunstate Tree Service3 units · Gainesville
Fleet
Alachua Co. Sheriff's Office14 units · Government
Gov
Field Quote · 2 of 3 · From VIN
1FT8W3DT5PEC41172
OASIS · Verified
2023 Ford F-350 XL Super Duty
Gator Grading · Unit #04 · 61,240 mi
ConfigurationCrew Cab · 8' box · 4x4
Engine6.7L Power Stroke V8
Wheelbase176"
Axle Ratio3.55 E-Locker
GVWR11,500 lb
Payload4,190 lb
Current UpfitWestern 8'6" · Ladder rack
WarrantyExpires 03/2027
Replacement · In stock at Parks
Spec Match · On the lot
2026 Ford F-350 XL Super Duty
Crew Cab · 4x4 · 6.7L · 176" WB · 3.55
1FT8W3DT0TEE83813 · 12 mi
Parks price$73,398
Trade-in est.$31,500
Field Quote · 3 of 3 · Upfit
Western MVP3 V-Plow 8'6"WST-MVP3-86
$6,890
Flatbed body · 9' steelFLT-STL-9
$9,450
Aluminum ladder rackRCK-AL-CC8
$1,240
Tommy Gate liftgateLFT-TG-1300
$2,100
Spray-in bedlinerBED-SPRAY
$780
Strobe / work light pkgLT-STRB-PKG
$1,650
Upfitter switches + aux powerELEC-UPF-6
$3,200
2026 F-350 XL · Parks price$73,398
Upfit selected$8,130
Parks Perks package$2,995
Est. tax & fees$5,120
Less trade-in− $31,500
110% Price Match GuaranteeApplied
Net replacement$58,143
Quote time: 4 min 12 sec

Quote sent.

Gator Grading & Site Prep · Unit #04 replacement

Sent to the customer portal and by text.

Sent 2:47 PM. Valid 14 days.
Auto-logged
Follow-up reminder48 hours
On
Added to pipeline$58,143 · Gator Grading
Logged
Mr. Terry notifiedQuote > $50k
Sent

Accounts

Gator Grading & Site Prep6 units · Last quote 2:47 PM
Fleet
Sunstate Tree Service3 units · PM due 2
PM Due
Alachua Co. Sheriff's Office14 units · Contract renews Nov
Gov
Flowers Landscaping4 units · New
New
City of Alachua Utilities9 units · RFP open
Gov

Gator Grading & Site Prep

Fleet account · 6 units · Alachua County · Contact: Dale Hendricks

Lifetime
$412k
6 units bought
Service MTD
$4,210
all units under Parks
Fleet
Unit #04 · 2023 F-350 XL…EC41172 · 61,240 mi
Down
Unit #02 · 2022 F-250 XLT…ED55810 · 48,100 mi
OK
Unit #06 · 2024 Transit 350…KA12290 · 22,300 mi
OK
Unit #01 · 2021 F-550 Chassis…DA30455 · 94,800 mi
PM Due
Notes

Pipeline

Open quotes
$412k
7 active
Closing this mo.
$186k
3 units
Active
Gator Grading · Unit #04F-350 XL · sent today
$58,143
Sheriff's Office · 3 PIUawaiting PO · viewed 2x
$164,200
Sunstate · Transit 350Cargo · viewed 2x
$52,910
City Utilities · F-550Service body · RFP
$91,400

Units Down

Gator Grading · Unit #042023 F-350 · Won't start · Job site
Active
Mobile tech dispatchedMarcus R. · ETA 47 min
En route
Loaner assigned2023 F-250 · Ready at Parks
Yes
Resolved this week
Sunstate · Unit #02Plow hydraulics · on site
Done
Sheriff · PIU #11Battery · 38 min response
Done

Commercial Inventory

In stock · Parks lot

2026 F-350 XL Crew 4x4…TEE83813 · 12 mi
$73,398
2026 F-350 XL Crew 4x4…TEF58748 · 8 mi
$76,372
2026 F-350 XL Crew 4x4…TEF45877 · 9 mi
$77,327
2026 F-250 XL SuperCab 4x2…TEC66526 · 7 mi
$62,973
2026 Transit Cargo 150…TKB09838 · 16 mi
$48,459
2026 Transit Passenger XL…TKA32276 · 15 mi
$61,740

Deliveries

Thu · Flowers Landscaping2 × F-250 XL · upfit done
Ready
Fri · Sheriff's OfficePIU #15 · lights & cage
Upfit

Gov & Municipal

Bids and contracts.

Alachua Co. Sheriff's OfficeContract renews Nov · 14 units
Renewal
City of Alachua UtilitiesRFP · 3 F-550 service bodies · due Oct 15
RFP Open
Gainesville Fire RescueInterest · 2 F-350 command units
Lead

Service

Tap a price to edit. Changes apply to new quotes immediately.

Fleet
Retail
Government
Labor & packages
Labor rate · fleetPer hour
cost $88
−
$165
+
PM package · Super DutyOil · filters · inspect
cost $142
−
$329
+
PM package · TransitOil · filters · inspect
cost $126
−
$289
+
DiagnosticFlat
cost $40
−
$149
+
Brake service · frontPads + rotors · labor
cost $176
−
$389
+
Tap a price to edit. Use − / + for $5 steps.
Bulk adjust
Upload a rate sheet
Upload service pricing
Excel · CSV · Parks rate sheet
Shop today
Sunstate Unit #01 · PM8:00 · Bay 3
Booked
Sheriff PIU #09 · Brakes1:00 · Bay 1
Booked
Gator Unit #04 · won't startField → Mr. Rex
Mobile

Mobile Service

Field technicians and dispatch.

Active calls
1
Marcus en route
Avg response
41m
▼ from 58m
Live dispatch
Marcus R. → Gator job site · 2200 NW 39th
Gator Unit #04 · Won't start2023 F-350 · ETA 47 min
En route
Techs today
Marcus R.Van 1 · on call
Busy
Devon P.Van 2 · Sheriff PM · 2 units
Scheduled
Angel M.Van 3
Available
Field pricing
Field service callTrip + first hour
$245
On-site PM · Super DutyAt customer yard
$389
After-hoursMultiplier
1.5×

Detail

Detail scheduling and packages.

Jobs today
6
4 fleet · 2 delivery prep
Revenue MTD
$14k
71% margin
Pricing control
Upload detail packages
Excel · CSV
Fleet exteriorPer unit · we come to you
$189
Fleet full (ext + cab)Per unit
$289
Fleet package · 5+ unitsPer unit · monthly
$159
Delivery prepNew unit · before handoff
$120
Today's board
Sunstate · 3 unitsMobile · customer yard · 8:00
Done
Flowers · 2 F-250 delivery prepIn-house · for Thu delivery
In progress
Sheriff · PIU #15 delivery prepFri
Queued
Photos
Sunstate Unit #01 · before/afterAttached · sent to customer
Sent

Parts

Upfit pricing used in field quotes. Changes apply immediately.

Upfit
OEM
Accessories
Upfit SKUs · applied
Western MVP3 V-Plow 8'6"WST-MVP3-86 · in stock 2
cost $4,310
−
$6,890
+
Flatbed body · 9' steelFLT-STL-9 · order 3 wk
cost $6,120
−
$9,450
+
Aluminum ladder rackRCK-AL-CC8 · in stock 6
cost $690
−
$1,240
+
Tommy Gate liftgateLFT-TG-1300 · in stock 1
cost $1,380
−
$2,100
+
Upfitter switches + auxELEC-UPF-6 · in stock 4
cost $1,910
−
$3,200
+
Tap a price to edit. Use − / + for $5 steps.
Bulk adjust
Upload vendor pricing
Upload parts pricing
Excel · CSV · vendor price files
Field requests
Marcus R. · Gator #04Battery + starter · on site now
Pull

Store Overview

Parks Ford Lincoln · September 2026

Commercial rev. MTD
$1.24M
▲ 18% vs Aug
Open pipeline
$412k
7 quotes
Avg quote time
4.6m
was 2+ days
Down-unit response
41m
avg ETA
Margin by department
Service$318k MTD
62%
Mobile service$87k MTD
58%
Parts & upfit$204k MTD
38%
Detail$14k MTD
71%
Commercial vehicle$718k MTD
9.4%
Fleet retention
Active fleet accounts23 · +3 this quarter
96%
Repeat-purchase rate2+ units
74%
Units under Parks serviceOf 141 fleet vehicles
118
Needs your eyes
Discount approvalSheriff · 4.5% · $7,389
Waiting
City Utilities RFPDue Oct 15 · $91k
Bid
Team
Chris · Commercial4 quotes · $286k
On pace
Pete · Sales Mgr3 quotes · $126k
On pace
Donna · Service2 bays booked
Live
Mr. Rex · Mobile1 active dispatch
Live
Mr. Terrance · Detail6 jobs today
Busy
Kris · PartsPricing current
Updated

Field Requests

Parts requested by field technicians.

Marcus R. · Gator Unit #042023 F-350 · won't start · on site now
Urgent
Battery · Motorcraft BXT-65-750In stock 3 · Bin A-12
$219
Starter · Motorcraft SA-1054In stock 1 · Bin C-04
$412
Queued
Devon P. · Sheriff PIU #09Brake pads + rotors · Thu 1:00 PM · Bay 1
Stage by Thu
Angel M. · Sunstate Unit #02Plow solenoid · Western 56131
Ordered · 2 days
Filled today
Marcus R. · Flowers Unit #01Oil filter + 7 qt · PM
Done
Devon P. · Sheriff PIU #11Battery
Done

Shop Schedule

This week.

Thursday
8:00 · Bay 3 · Sunstate Unit #01PM package · Tech: Luis
Booked
1:00 · Bay 1 · Sheriff PIU #09Brakes · Tech: Devon
Booked
3:30 · Bay 2 · openAvailable
Open
PM due · needs booking
Gator Unit #01 · F-55094,800 mi · overdue
Sunstate Unit #03 · F-250due this week
Sheriff PIU #04 · #072 units · due

Dispatch Board

Vans and open calls.

Van 1 · Marcus → Gator job site · ETA 47m
Gator Unit #04 · won't startParts staged: battery + starter
En route
Open calls · assign
Flowers · Unit #03 · warning lightCustomer yard · 8 mi
City Utilities · F-550 · hydraulic leakYard · 14 mi
Vans
Van 1 · Marcus R.On call · Gator
Busy
Van 2 · Devon P.Sheriff PM · 2 units
Scheduled
Van 3 · Angel M.Ready
Available

Detail Board

Today.

8:00 · Sunstate · 3 unitsMobile · customer yard · Crew A
Done
10:30 · Flowers · 2 F-250 delivery prepIn-house · for Thu delivery
In progress
2:00 · Gator · 6 unitsMobile · monthly fleet package · Crew B
Scheduled
4:00 · Sheriff PIU #15 · delivery prepIn-house · for Fri
Queued
Crews
Crew A · 2 techsMobile van
Free after 12
Crew B · 2 techsMobile van
Gator 2:00
In-house · 1 techDelivery prep bay
Busy

Detail Pricing

Detail packages shown in the customer portal.

Fleet exteriorPer unit · mobile
cost $62
−
$189
+
Fleet full (ext + cab)Per unit
cost $98
−
$289
+
Fleet package · 5+ unitsPer unit · monthly
cost $54
−
$159
+
Delivery prepNew unit
cost $38
−
$120
+
Ceramic coat · fleetPer unit
cost $170
−
$449
+
Tap a price to edit. Use − / + for $5 steps.
Upload packages
Upload detail packages
Excel · CSV

Team

Store messaging.

#store
#sales
#service
Gator Grading
#pricing
Today · #store
Donna · Service
Gator #04 is a no-start on site. Rex — can Marcus take it? I've got both bays booked till 3.
2:31 PM
Mr. Rex · Mobile
Marcus is rolling. ETA 47. Kris I need a BXT-65 battery and a starter staged for Van 1.
2:33 PM
Kris · Parts
Pulled and staged. Bin A-12 / C-04. Both in stock.
2:35 PM
System: Marcus dispatched. Customer notified. Parts staged.
Chris · Commercial
While he's out there — I'm quoting Dale a replacement for #04. Kris, the MVP3 plow still $6,890?
2:41 PM
Kris · Parts
Check the app, it's live. Just bumped it.
2:42 PM
You
Quote's out. $58k net after trade. Terry's got the >$50k ping.
2:47 PM
Mr. Terry · GM
Saw it. Good number. Close it.
2:49 PM

Approvals

Discount requests and below-floor pricing.

Sheriff's Office · 3 InterceptorsChris requests 4.5% fleet discount
−$7,389
Resolved
Flowers · 2 F-250 · 2% discountApproved · yesterday
Approved

Mobile Pricing

Mobile service rates.

Field service callTrip + first hour
cost $112
−
$245
+
On-site PM · Super DutyAt customer yard
cost $168
−
$389
+
Roadside · jump / tireFlat
cost $55
−
$129
+
After-hours multiplierApplies 6pm–6am
−
1.5×
+
Tap a price to edit. Use − / + for $5 steps.
Upload rate sheet
Upload mobile pricing
Excel · CSV
Gator Grading & Site Prep

Fleet Services

!
My vehicle is down
Get help now
S
Schedule service
Routine · PM · Recall
6
My fleet
6 units · 1 down · 1 PM due
D
Mobile detail
We come to you
Q
Quotes & invoices
1 new quote
New
C
My Parks team
Chris · Donna · Mr. Rex

Which unit?

Select vehicle
What's wrong?
Won't start
Warning light
Plow / upfit
Tire
Brakes
Other
Where is it?
Photo (optional)
Add a photo
Dash lights · damage · the part

Request received.

Unit #04 · 2023 F-350 XL · Won't start

A mobile technician has been dispatched.

ETA 47 min
Track your tech
Marcus R. · Van 1
Meanwhile
Loaner available2023 F-250 · Ready at Parks
Reserve
Under warrantyPowertrain · 3 yr remaining
Covered

Schedule service

Vehicle
Service
PM package
Oil change
Brakes
Recall
Inspection
Where
At Parks
At our yard (mobile)
Pick a time
Thu
8:00 AM
Thu
1:00 PM
Fri
7:30 AM
Fri
10:00 AM
Mon
8:00 AM
Mon
2:00 PM

Confirmed.

Unit #01 · PM package · Thu 8:00 AM · Parks Bay 3

Loaner reserved.

Confirmation sent.

My fleet

6 units · all under Parks service

Unit #04 · 2023 F-350 XL61,240 mi · down · tech en route
Down
Unit #01 · 2021 F-550 Chassis94,800 mi · PM due
PM Due
Unit #02 · 2022 F-250 XLT48,100 mi
OK
Unit #03 · 2022 F-250 XLT51,300 mi
OK
Unit #05 · 2023 F-350 XL39,900 mi
OK
Unit #06 · 2024 Transit 35022,300 mi
OK
Fleet health
Uptime · 30d
98%
1 event
Service spend MTD
$4.2k
on plan

Mobile detail

Mobile detail at your location.

Units
All 6 units
Pick units
Package
Fleet package · monthlyExterior + cab · 5+ units
$159/unit
One-time full detailExterior + cab
$289/unit
Pick a day
Sat
7:00 AM
Sat
11:00 AM
Sun
7:00 AM

Confirmed.

Fleet detail · 6 units · Sat 7:00 AM · your yard

You'll receive a text 30 minutes before arrival.

Monthly. Cancel anytime.

Quotes & invoices

New quote
Replacement · Unit #04
2026 Ford F-350 XL Super Duty
Spec-matched · Western plow · ladder rack
Net after trade$58,143
✓ 110% Price Match · Parks Perks included
Invoices
Sep · Service · Unit #02Brakes · paid
$1,240
Aug · Fleet detail · 6 unitsPaid
$954
Aug · PM · Unit #05Paid
$329

My Parks team

Contacts.

ChrisCommercial Account Mgr · sales
DonnaService Manager
Mr. RexMobile Service
Mr. TerranceDetail
Parks Ford Lincoln
3333 N Main StGainesville, FL 32609
Service(866) 513-5736
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